EFU Life Assurance Ltd and BMA Capital entered into a strategic alliance to promote EFU Life financial planning products to BMA customers. An agreement was signed recently in Karachi between the two organisations. Speaking on the occasion, Taher G. Sachak, CEO & MD EFU Life said "We are delighted to partner with BMA Capital and are pleased to offer our high value financial planning solutions to their customers.

BMA is a trusted name in the investment advisory services industry and we are confident that inclusion of our products in their menu will add significant value to the customers' overall financial planning universe." Nadir Rahman, CEO BMA Capital, echoing Sachak's sentiments, added "Financial planning and financial inclusion remain underserved in Pakistan. At BMA, we strive to provide diverse investment options to the customer base at large. We are extremely pleased to work with EFU Life, one of the oldest and most respected names in the life insurance business."-PR

Copyright Business Recorder, 2016